1 JULY 2026 · CONTENT STRATEGY MEETING
ALMOST
FAMOUS

18 Day Sprint · Cape Town

18 JULY 2026 · SUNNINGDALE JGC · ARROW KEYS OR BUTTONS TO NAVIGATE

The Situation
WHERE WE STAND
55
Tickets Sold
700
Venue Capacity
18
Days to Showtime
R140
Entry From

Saturday 18 July · Doors 6:30PM · Show 7:00PM · Tickets via Quicket

The Plan
3-PHASE SPRINT
01
IGNITE
1 Jul — 7 Jul · Days 1–7
Build presence. Introduce every artist. Get accounts aligned. Quicket link everywhere. Start the clock.
Goal: Build the audience
02
BUILD
8 Jul — 14 Jul · Days 8–14
Reels. Flyers in person. First group rehearsal on the 13th. Content volume up. Urgency begins.
Goal: Drive sales
03
FOMO
15 Jul — 18 Jul · Days 15–18
Full urgency. Daily countdowns. Seats dropping. Day-of live coverage. The only place to be.
Goal: Sell out
Click an Artist for Their Strategy
THE LINEUP

Each of you runs your own Instagram — I'll hand you content ideas like the ones below, you post in your own voice, and the Almost Famous page reshares everything to bring it all together.

NL
Noah Lahana
@noah_lahana
VIEW STRATEGY →
MB
Michael Brand
@michaelbrand_official
VIEW STRATEGY →
BB
Benjamin Brand
@mrbbrand.official
VIEW STRATEGY →
SJ
Sam Jam
@samjamable
VIEW STRATEGY →
NJ
Naomi Jean
@thenaomijean
VIEW STRATEGY →
RK
Robynn King
@robynn_king
VIEW STRATEGY →
RM
Renée Mouton
@reneemouton_
VIEW STRATEGY →
LIVE
LOUD
UNFORGETTABLE
01
Phase One
IGNITE
1 July — 7 July · Days 1–7
Artist Spotlight Posts

One per day, consistent format. Each artist shares it instantly — direct reach to their own following.

Fix the Instagram

Quicket link in bio. Countdown sticker in every story. Clean, consistent branding starting today.

"Meet the Lineup" Carousel

All 7 performers in one post. Designed to be saved and shared. Highest engagement format.

Artist Announcement Stories

Every performer posts "I'm playing Almost Famous" to their own audience. Biggest reach moment of the campaign.

WhatsApp Status — Every Day

Post a status with the Quicket link every single day starting now, all the way through to FOMO week. This matters more than any single Instagram post — Cape Town moves on WhatsApp.

WhatsApp Broadcast Blast

On top of daily statuses, everyone sends a one-time blast to their full contact list this week. No exceptions.

Cross-follow and Tag

All performers follow the Almost Famous account and cross-tag from day one. Unified front.

02
Phase Two
BUILD
8 July — 14 July · Days 8–14
Reels. Every Day.

Even rough 15-second phone clips perform if the music is good. Quantity over polish in this phase.

Solo Practice Content

Group rehearsal only starts on the 13th — until then, content is personal talking-heads and solo practice, not band footage.

Hit the Streets — Flyers

Everyone goes out in person early in the week. Restaurants, coffee shops, markets. Hand out flyers, film the BTS, post it.

Ticket Sales Updates

"Only X seats left" — builds the sense this will sell out. Use real Quicket numbers. Social proof works.

First Group Rehearsal — 13 Jul

The richest content day of the sprint. Everyone films the room together for the first time — soundcheck, tuning, in-between moments.

Artist Collab Content

Two or more artists in the same frame doubles the reach. Easiest right after the 13th once everyone's actually together.

WhatsApp Status Keeps Going

Daily status with the Quicket link continues every single day through this entire phase — don't let it slip once the rehearsal content starts.

03
Phase Three
FOMO
15 July — 18 July · Days 15–18
Daily Countdown Posts

3 days. 2 days. 1 day. Every account. Every day. The countdown keeps the event front of mind.

"Last X Tickets at R140"

Price anchoring. R140 feels like a steal when it's about to run out. Use real Quicket numbers.

Day-Before Hype Reel

Best 30 seconds from rehearsal week edited into one clip. Push it across every account on the 17th.

Day-Of Coverage

Soundcheck. Backstage. Venue filling up. Stories every hour from 3pm on the 18th.

Go Live

10 minutes from the venue before doors open. Real-time urgency that no paid ad can replicate.

Final WhatsApp Blast

Last push on the 17th and morning of the 18th. Every person's network, one more time.

Make the Main Account Work Harder
AMPLIFY, DON'T
JUST ANNOUNCE
Reshare Within the Hour

Every artist post gets reshared to the Almost Famous story within an hour. Non-negotiable — this is the single highest-leverage habit of the whole campaign.

Reply to Every Comment

Someone asks "where do I get tickets?" — answer it publicly, every time. Comments drive the algorithm and drive sales.

Weekly "Best Of" Recap

Every Sunday, a carousel of the week's standout artist content. Gives people a reason to keep checking the main account.

One Day, One Artist Takeover

Hand the main account's stories to a different artist each day in Build phase. Fresh voice, fresh audience exposure.

Pin the Ticket Link Comment

On every post, pin a comment with the direct Quicket link. Removes friction between interest and purchase.

Consistent Bio + Countdown

Quicket link in bio, countdown sticker pinned to highlights, updated daily without fail.

Give People a Reason to Act Now
THE INCENTIVE
Flagship Mechanic
Tag 3 Friends, Win 2 Free Tickets
One pinned post across all artist accounts and the main page in Week 1. Comment + tag 3 friends to enter. Simple to run, drives reach into new audiences and creates urgency simultaneously. Draw the winner mid-Phase 1 to keep momentum building.
Bring-a-Friend Bonus

Ticket holders who get a friend to also buy get entered into a lucky draw for small prizes — think restaurant vouchers, local giveaways, that kind of thing.

Early Bird Shoutout

First 20 people to post their Quicket ticket on their story get reposted and shouted out by the Almost Famous account.

Make Posting Effortless
SWIPE FILE
Ready-to-Post Captions
01
X days till Almost Famous. [Insert your own note here]. Tickets via link in bio — R140.
02
Can't stop playing this lately... come hear it live at Almost Famous, 18 July. Link in bio.
03
This is your sign to grab a ticket before they're gone. R140. 18 July. Sunningdale JGC.
04
Rehearsal looked like this today. Link in bio for tickets.
05
POV: you're about to see the best lineup Cape Town's had in a while. 18 July. Tickets in bio.
Story Templates
01
Poll sticker: "Are you coming to Almost Famous?" — Yes / Already got my ticket
02
Countdown sticker pinned to your highlight, swiped/updated daily
03
Question box: "What do you want to hear me play on the 18th?"
From This Meeting
WHAT WE NEED
01
Each artist's follower count + any existing content or videos we can use right away
02
What each act is performing — covers, originals? Solo or with a band?
03
Performance running order and rough set list for each act
04
Rehearsal schedule — when and where can we capture content?
05
Who manages the Almost Famous Instagram? We need posting access or close collaboration
06
Sponsors, venues, or partners we can tag and cross-promote with
07
Everyone commits to posting at least once per day from now until the 18th
This Week — No Excuses
QUICK WINS
All performers follow + tag the Almost Famous account today
Quicket link in every bio and every caption from here on
Everyone fires a WhatsApp broadcast to their personal networks this week
Each artist posts an "I'm performing at Almost Famous" story by Friday
First artist spotlight post goes live by tomorrow
Saturday 18 July 2026 · Sunningdale JGC
LET'S
SELL OUT.

18 days. Let's make every one count.